This is Judith’s story: When my sons were small, we looked for a way to forestall tantrums and teach them delayed gratification. So when they wanted something we didn’t have, like graham crackers, we would put it on the grocery list and promise to get it the next time we went to the store. It worked so well that on one occasion, when my tearful toddler wanted applesauce and we didn’t have any, he whimpered and said, “Put it on the wist?”. We adopted WIST as our name in order to honor both who we are as a company and the family that has poured so much into this work. If you need something done, put it on the WIST!